At that time, the employees of Affinity developed simple and inexpensive software solutions for creative use on Windows operating systems.

Specifically in 1987, the year Adobe launched their first software. Adobe currently employs around 22,000 people and generated revenues of 10.82 € billion in 2020.Īffinity Serif was also founded in the 1980s. These have been downloaded more than 376 million times worldwide. Adobe now offers more than 20 desktop programs in its Creative Cloud for paid use.

Photoshop and InDesign followed in 19, respectively. They launched its first software only five years later in 1987 Adobe Illustrator. It all started in 1982, when Adobe was founded. Product range of Adobe (left) and Affinity.(right) We will look at the background of the market leader Adobe and its current strongest competitor Affinity Serif and take a closer look at the publicly available facts and figures in order to get an all-encompassing overview. There happens to be a British company that is giving the creative protagonists from the USA a run for their money. However, is Adobe's current supremacy justified in terms of pricing and features included in their products? These are the questions we will try to answer. Adobe is the global market leader with a market share of about 90% of users in the creative sector. Photoshop, InDesign and Illustrator have always been a part of the standard equipment of every creative profession in the field of digital media. When editing photos, creating logos or laying out brochures, many people first think of Adobe software products.

Price affinity designer